The rise of 'Lifestyle Guy'
Words: Ed Cumming
Illustrations: Sam Thomas
Not long ago I was sitting with a friend at the rooftop bar of a hotel in Barcelona. A man walked past clad in dark designer stubble, Jacques Marie Mage sunglasses and Loro Piana Summer Walks. Upon his shoulder, a Bottega Veneta weekend bag with its hallmark cross-hatching and white Airpods lodged in his ears. A dark blue shirt was unbuttoned to his sternum; a Rolex hung loosely on his wrist. Once he was safely out of earshot, my chum looked at me conspiratorially and uttered: “Lifestyle Guy!”
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