![Aether Cone – The coolest speaker on the market](https://cdn.sanity.io/images/vxy259ii/production/12965e7c4c973edd6fb63444d12b74f44f78c819-420x420.jpg?auto=format&crop=focalpoint&fit=max&q=80&w=210)
Aether Cone – The coolest speaker on the market
Words: Charlie Thomas
Coming up with an original idea is becoming increasingly difficult, especially in the world of technology. It seems that Aether have achieved this almost unattainable goal though with their new invention, the Cone.
Aether’s Cone is the world’s first ‘thinking’ music player. After a quick and easy set-up it requires no device or screen to use it; you simply talk to it and it responds. Tap on the centre button, voice your demand such as ‘play music by Coldplay’, and your wish it will command. Don’t like the song it has suggested? Simply scroll the wheel-like dial and it will change. Fancy something different altogether? Spin the dial and you’ll instantly hear a new genre of music.
![aether - TGJ.02](https://cdn.sanity.io/images/vxy259ii/production/4ec948f59112ac9c0a4cf73833e7b4253f0fdb58-660x440.jpg?auto=format&fit=max&q=75&w=648)
The best thing about Cone though is that it actually learns what you love. The clever boffins behind the project have implemented a complex algorithm that somehow knows what you want to hear. Every time you turn the dial it registers within the Cone, so that next time it can suggest something more tailored to your tastes.
![aether - TGJ.03](https://cdn.sanity.io/images/vxy259ii/production/c850e590362ee1beb767d98b1bb18ff581e242d4-660x440.jpg?auto=format&fit=max&q=75&w=648)
Another aspect that Aether has managed to nail is the design. Sleek and minimalistic, it comes in either black and copper or white and silver. Its cone shape is reminiscent of an old school gramophone, giving it a playful aesthetic that contrasts the old and new beautifully.
![aether - TGJ.04](https://cdn.sanity.io/images/vxy259ii/production/95aec4cb9d4e5d6ed54fd80c450f02eec09d9c61-660x440.jpg?auto=format&fit=max&q=75&w=648)
It can of course be connected to the music library on your mobile device via AirPlay too, making it a versatile beast. It’s the intelligent core of the gadget you won’t want to miss out on though. Aether’s Cone utilises Rdio’s library of 30 million songs and, with potential partners such as Spotify rumoured to sign up, this is a music player for the future.
![aether - TGJ.05](https://cdn.sanity.io/images/vxy259ii/production/895954d06374e38eeb749ef27b1915bed09e707a-660x440.jpg?auto=format&fit=max&q=75&w=648)
The Aether Cone costs £349.99 and is available exclusively from Selfridges. Purchase one in black here and one in white here.
For more information about Aether, click here.
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