The Yeti Cooler story is your average tale of business acumen, idealism, and brutal murder

The Yeti Cooler story is your average tale of business acumen, idealism, and brutal murder

A murder for hire plot killed a key player in the American cooler giant’s history. And no one has been punished

You know the Yeti cooler. Of course you do. Those rugged, brightly coloured boxes Americans love to keep beers in. They take them on camping trips, to family barbecues, to watch the big game. It’s a company worth $3.5 billion today so if you don’t own one, you’ve definitely seen them.

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