WHAT’S ON – New Guinness Advertisement
Words: Violet
“I am the master of my fate. I am the captain of my soul”
From surfers and white horses to penguins and dancing men, when it comes to epic advertisements Guinness never fail to impress. But even we were taken aback by their latest offering – dapper gentlemen, cool music and beautiful cinematography, this could quite possibly be their best yet.
The Guinness advert shows the ‘society of elegant persons of the Congo’ otherwise known as the ‘Sapeurs’, a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, Guinness follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the fabric or cost of the suit that counts, it is the worth of the man inside it.
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