Gear -- 13 days ago
Choose the diamond of your dreams with VRAI's made-to-order program
VRAI's Cut For You offering places the customer at the centre of their jewellery journey
Jewellery is inherently personal. Choosing a diamond – particularly an engagement ring or future family heirloom – should be approached with utmost consideration. This is, after all, possibly the most meaningful possession one will own. So, why do we so often rely on the limited range of shapes and sizes as dictated by diamond dealers?
Perplexed by this very question, the team at VRAI set out to shake things up. VRAI, whose lab-grown diamonds are cultivated in the USA’s Pacific Northwest using hydropower from the Columbia River, has already gone against the grain to cement itself as a leader in ethical luxury. It is one of the few fine jewellery companies that can claim certified carbon neutrality and it owns every step of the diamond supply chain – from growing rough diamonds in its zero-emission foundry to cutting and polishing the resulting diamonds in its workshops around the world.
Because of VRAI’s total involvement at every step, and its lack of reliance on mining, cartels or dealers, the company has the capacity to produce its own cut-to-order diamonds. This innovation is brought to life by its new Cut For You offering, which places the customer at the centre of their jewellery journey, bringing an unprecedented level of personalisation to the process of purchasing a diamond.
VRAI currently offers 30 diamond shapes – from the usual suspects like pear, oval and emerald to more unique shapes like heart and hexagon – and an ever-growing number of settings. Choose your shape, as well as your preferred carat number, cut, clarity and colour, and VRAI will select pristine pieces of rough diamond, determine a cut plan, and meticulously cut and polish your diamond to your exact specification – all within a mere 15 days.
VRAI-created diamonds can be set in the brand’s made-to-order rings, as well as custom design rings and custom fine jewelry designs, so the options really do feel endless. If you’re not sure where to begin, simply book a complimentary appointment with VRAI’s diamond experts, who will talk you through the process to help you choose the perfect shape, style and setting.
It’s a detail-driven process that is comparable to having a bespoke suit cut or wedding dress made, the result being a one-of-a-kind piece imbued with individuality. Surely that level of personal meaning – not to mention the peace of mind that comes with such a socially and environmentally responsible purchase – signifies the ultimate form of luxury.
Engagement watches are a thing. Here are our favourites...
