Understanding the genius rise of Kanye West

Five years ago the fashion designer and rapper declared he was broke. Now he’s a newly-minted billionaire. Here’s how Yeezy did it...

Words: Tom Ward

Earlier this month, Kanye West made headlines as ‘The Richest Black Person In America’. The news came after Bloomberg reported that thanks to his clothing and sneaker line Yeezy and new deal with GAP the rapper’s net worth was valued at $6.6 billion by UBS.

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