Words: Russell
If you’re looking to sharpen your mental focus or simply a better night’s sleep. We may have found your answer: anatomē, the wellness and nutrition brand from entrepreneur Brendan Murdoch.
Having founded the branding agency Verdant London and one of our favourite barbers, Murdock, the Irishman has set his on sights on helping you find a little more balance (and no doubt himself a slice of the booming £3tn global wellness market).
Founder of anatomē, Brendan Murdock
Enter anatomē’s debut store and you’ll find a peaceful – and delicious smelling – refuge in the heart of Shoreditch. Part Scandi-coffee shop, part minimalist botanist laboratory, adorning the shelves are a range of premium organic health products and luxury fitness gear.
GJ highlights include the essential oil elixirs, produced in collaboration with the celebrated perfume curator Anastasia Brozler. With names like ‘expression + confidence’, ‘recovery + sleep’ they can be applied to sensory points on your body, added to a bath, or left to bubble away in a diffuser.
Then there’s Winder Ton – professional nutritionist and dietician on hand to help you the right potion or lotion for your personal needs. And once that’s done, settle down for a cold pressed juice, protein shake, or leave suitable-edgy with a Monmouth coffee.
Here at the GJ we fully approve of some much-needed pampering after a long day in the office; below we’ve selected our favourite pick-me-ups from the anatomē range:
For those wanting to kick-start their exercise routine: Energy + Strength Essential Elixir Oil
If you’ve hit a plateau in your training, or you’re just looking to get beach-body ready this will help boost your stamina and allow you to push your body that extra bit further. In part thanks to the Black Pepper Paraguay famed for it stimulating properties.
For those who work round the clock: Recovery + Sleep — Seaweed Essential Elixir Oil
If you find that work is keeping you up all hours and grabbing a full eight hours shut-eye is becoming impossible, using this could help you get the most out of the precious few hours sleep you do get. How? The calming properties of English Lavender and Frankincense.
For those about to deliver the keynote speech: Expression + Confidence Essential Elixir Oil
Every now and then a gentleman might find himself a tad nervous, whether it’s giving that big pitch or having to make a speech at the Christmas party. Having something to give you a little confidence boost that doesn’t come with an abv percentage can be a massive help. Controlling your breathing is key to keeping your calm, that’s why this oil includes Camphor to help support healthy airways.
For those who's diet could be better: Pro-Biotic + Digestive Health
Keeping a healthy gut is essential in 2018, with studies linking gut health to everything from living longer to depression. The ingredients in this supplement are designed to keep your digestive system in check, and recommended especially for business travellers.
Find out about the world’s best health and fitness retreats…
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Further reading
Nick Wakeman, founder of Studio Nicholson, on kickstarting her brand as a one woman show
Filippo Pignatti, founder of Gentleman's Gram, shares his secret style codes
