The Spirit of Ecstasy: Inside the decision to rebrand Rolls-Royce

The Spirit of Ecstasy: Inside the decision to rebrand Rolls-Royce

We ask a manager at Rolls-Royce Motor Cars for an insight into the update, overhaul and redesign of one of the luxury industry’s leading brands

Words: Jonathan Wells

It rolls off the tongue, doesn’t it? Rolls-Royce. Even the simple, syrupy syllables themselves sound luxurious; sumptuous. And there’s a reason for that. A mainstay of the annual Luxury Industry Brand Index — and currently the influential list’s highest-ranking automotive company — Rolls-Royce Motor Cars is synonymous with opulence, affluence and the smoothest rides in town.

Become a Gentleman’s Journal Member?

Become a Gentleman’s Journal Member?

Like the Gentleman’s Journal? Why not join the Clubhouse, a special kind of private club where members receive offers and experiences from hand-picked, premium brands. You will also receive invites to exclusive events, the quarterly print magazine delivered directly to your door and your own membership card.

Click here to find out more

Further reading