Words: Josh Lee
In association with:
Founded and operated by a crew of watch enthusiasts, The Premium Time Company is based on the simple notion of making the watch world a more democratic, accessible place in which an ever-rotating roster of competitions allows people within the community to win the timepiece of their dreams.
Those that are within that specific sphere are well-versed in the issues that come with trying to purchase premium watches from official dealers – the waiting lists that stretch for years; the selection process of even getting on the list; the sky-high grey-market price tags that infamously come with Rolex, the house that is known to make approximately one million of its creations per year – and it’s with these problems in mind that The Premium Time Company tries to counter via its online competitions whose main draws are their low-ticket numbers (and thus favourable odds), reasonable entry prices and fun, friendly spirit.
All that participants have to do is choose how many tickets they’d like; undertake a test on their watch knowledge, the point of which is to make sure that only aficionados and fans will be served; and pay a fee to confirm their entry.
The competitions change fairly frequently – three to four Rolex competitions are run every month; there’s the occasional special competition for labels such as Patek Philippe, Omega and Tudor; and followers are often given the chance to partake in a free, no-strings attached competition to win an Omega x Swatch Moonswatch – so there are plenty of opportunities to cop a premium bit of wrist armour throughout the year.
For your chance to enter the latest competition, click here.
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