Words: Tom Ward
The modern diamond industry has been called “the greatest scam of all time.” Others see it as one of marketing’s biggest successes. Famously explored by journalist Edward Jay Epstein in his Atlantic story, Have You Ever Tried To Sell A Diamond?, Epstein traced the origin of our global diamond market (worth about $79 billion globally in 2019) to the discovery of huge South African diamond mines which flooded the market, thereby lowering the price of the precious stones, in the late 19th century.
Become a Gentleman’s Journal Member?
Like the Gentleman’s Journal? Why not join the Clubhouse, a special kind of private club where members receive offers and experiences from hand-picked, premium brands. You will also receive invites to exclusive events, the quarterly print magazine delivered directly to your door and your own membership card.
