Nick Woodman: “We invented the selfie”

Nick Woodman: “We invented the selfie”

The 43-year-old founder of GoPro on the importance of deadlines, his life long love of surfing and the company's 3 hour lunch breaks

Nick Woodman first stumbled upon the idea for GoPro on a trip to Bali in 2002. The entrepreneur — an avid surfer, naturally — thought it might be fun to record his antics out on the waves with a waterproof camera, strapped primitively to his wrist. It turns out he was right — very right. The rest, as they say, is history.

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