How to network your way to success on LinkedIn
Words: Charlie Gardiner-Hill
Networking in the offline world is pretty simple; introduce yourself, offer a handshake and don’t dominate the conversation. But, what are the rules when it comes to online networking?
Having a standout LinkedIn profile can be one of the most valuable tools in business, allowing you to build up a strong network of key contacts that could help you land that dream job or do your current job better. If you want to get the most from your profile, make sure you’re doing it right.
Update your profile regularly
Your LinkedIn profile comes up high in search engine results for your name. You have one chance to make a first impression, so make sure it’s a good one. Update your profile with all your new achievements, whether it’s a promotion or a new qualification. Even when you’re not looking for a job keep your profile updated as companies may be searching for someone like you and it will help you make a good impression on new business contacts.
Take matters into your own hands
Just having a profile isn’t enough. You have to be proactive too. Follow companies on LinkedIn that you’re interested in so you get updates when there are changes in the company, such as new vacancies. Set yourself weekly reminders to get in contact with old colleagues and business contacts – this can be anything from a quick message, a comment on their status or an endorsement.
Look at who’s got it right
Check out the profiles of successful businessmen or women you admire; the likelihood is they’ll have a great LinkedIn page. Look at the skills and information they’ve included as well as the kind of content they’re posting and engaging with – we’re not saying imitate this, but it’ll give you an idea of what a strong profile looks like.
Over share
Remember – context matters. There are a range of networks where we are invited to share details about our lives – both personal and professional. Knowing the distinct purpose of these networks and using them in the right way is crucial. While you should always inject a bit of personality into your profile, LinkedIn should only be used for professional purposes – refrain from updates about what you ate for dinner, or holiday snaps.
Be a promiscuous networker
Your contacts are a reflection of you as a professional, so choose them carefully. Remember, when you look at a person’s profile on LinkedIn, you’ll see if you have any connections “in common” – these are the people that can introduce you to new contacts and help you grow your network.
Quality over quantity
You should only share past experience that showcase skills relevant to your current role or for future opportunities. A paper round you had as a teenager isn’t relevant for an employer. Similarly, summarise your academic achievements in a line or two – it isn’t necessary to list out every GCSE subject.
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