Words: Aobh O'Brien-Moody
In association with:
Native Land, the globally renowned developer behind some of London’s most acclaimed properties, including Holland Park Villas, Burlington Gate and Cheyne Terrace, has revealed a visionary new development that’s set to raise the benchmark of luxury living in central London.
Introducing 100 George Street W1. Conceived in collaboration with Hopkins Architects, the development comprises a collection of 41 Georgian-inspired residences and luxury amenities in the heart of Marylebone, a stone’s throw from Mayfair, Soho and Notting Hill, with Marylebone High Street a few minutes’ walk away. It counts hotspots the likes of Nobu Hotel Portman Square, the Chiltern Firehouse and KOL among its neighbours and is encircled by greenery in the form of the Royal Parks, including Regent’s Park and Hyde Park.
Each apartment within 100 George Street is designed in keeping with the area’s rich tradition of Georgian architecture, but also manages to evoke the understated elegance of contemporary cosmopolitan life in the capital. Interiors, by London-based interior design studio Chapman Eugène, are considered and refined, with shaded tones and natural materials and textures creating an air of calm that flows through each space. Each generously proportioned, lateral home features up to four bedrooms, spacious entertaining areas and immersive views. Floor to ceiling windows invite plenty of light, and several residences extend outdoors onto their own private terraces, which serve as tranquil oases high above the city.
Not a single detail has been overlooked in the design of 100 George Street. All residences feature silver travertine bathrooms and grey quartzite kitchen worktops with sawn oak veneer joinery and Miele appliances, while most apartments also boast an Arabescato marble fireplace. Custom-made furniture and characterful art add an element of distinction, lending each space a sense of personality.
One of the main drawcards to 100 George Street is its offering of state-of-the-art amenities and social spaces. Also designed by Chapman Eugène, these include a fitness studio, treatment room and sauna, library, residents’ lounge and meeting room. A 24-hour concierge and security ensures ultimate exclusivity and discretion at all hours.
It comes as no surprise that 100 George Street is Knight Frank’s fastest selling luxury scheme in London, with nearly half of the residences sold in just six months, before the project is due to complete in spring 2025. “Marylebone has been a long-favoured location for high-net-worth buyers due to its superb neighbourhood amenity as well as its proximity to Mayfair, and the news that our development is the fastest selling in PCL is really a proud moment,” says Nicholas Gray, Director at Native Land. Rupert des Forges, Head of Prime Central London Developments at Knight Frank, also commented: “The first-class design for 100 George Street – from the outside entrance to inside the show apartment, really speaks for itself,” he says. “Marylebone continues to be the go-to postcode for discreet domestic and international buyers who value the environment that is maintained by the Freeholder, The Portman Estate.”
Learn more at native-land.com.
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