My biggest mistake: Jeff Raider, co-founder of Harry’s

How do you disrupt something as fundamental and mundane as the morning shave? A blade or two, a handle, some foam — this isn’t rocket science, despite what the six-sabered, Bluetooth-enabled, Roger Federer-grinning-in-a-futuristic-mirror market leaders will tell you. But when Jeff Raider and Andy Katz-Mayfield set up Harry’s in 2013, they weren’t hoping to re-invent the wheel — they were just trying to make a slightly better one. One that loved its customers and really cared about their faces. One that put results, value and convenience above gaudy endorsements and trifling gizmos. One that just did what it said it would do: nothing more, nothing less.