Reiss and McLaren return (with help from Lando Norris and Oscar Piastri)

Reiss and McLaren have been working together for a couple of years. Back in 2023 Reiss became the official travelwear partner of the McLaren Formula 1 Team, based on their shared values around craftsmanship and performance. It was the first time that Reiss had delved into the world of Formula One, and it has resulted in the papaya-coloured McLarenFormula One Team - Oscar Piastri and Lando Norris for example - wearing bespoke Reiss clothing when traveling to events and other off-grid activities. Meanwhile a collection of clothing, modelled by the drives, had Formula 1 fans revving their engines and charging up their credit cards.

Now the partnership is going a little bit further. With help from Piastri and Norris, who take on lead roles in the campaign, Reiss and McLaren have dropped another collection. This second line of men’s, women’s and children’s styles is inspired by the elite performance at the heart of the McLaren Formula 1 Team, the thrill of motorsport racing, and the British heritage at the heart of the sport.

Building on the previous collection, Season 02 further explores the relationship between the icons, emblems and style language of motorsport and the McLaren F1 Team. It's less of a straight up replica of what you'd find on the grid, and more in tune with how men, women and kids are dressing these days.

You'll find ombré fleece jackets and luxe leather biker jackets stamped with the McLaren F1 Team and motorsport-inspired logos and insignia. One of the key pieces in the collection is the McLaren F1 team embroidered fleece, which is available in black and cream. It features the 'McLaren' graphic across the back of the fleece, which comes in the team's staple papaya orange.

Meanwhile a leather biker jacket is a standout piece, sported by Norris in the campaign and arriving in a cream colourway. Each piece in the McLaren x Reiss collection, which has been carefully curated for everydaywear, has been designed by Reiss' in-house team in Britain.

The partnership is just another drop in the ocean of the big fashion and Formula One movement that is taking place. Louis Vuitton recently became the headline sponsor of the sport, with LVMH signing a ten year deal. Meanwhile Tommy Hilfiger has a multi-year partnership with Mercedes-AMG Petronas Motorsport.

The Reiss x McLaren Formula One collection is available now at reiss.com

Now read an interview with Oscar Piastri

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