Everyone has a favourite when it comes to fragrances, returning to the same bottles time and time again. Most of us develop a signature scent, spritzing the bottle each day until every drop is out, then replenishing it, or moving onto something else.
Your sense of smell, though, is closely linked to the brain regions that process memory and emotion. That’s why certain scents, particularly those more alien and unusual, trigger recollection of certain moments. Hence the particularity of wedding perfumes and the aversion to teenage body sprays etc.
When it comes to a special event, a limited run scent is the way to make a mark and solidify an olfactive occasion. With the chance that you may never be able to get hold of it again, be sparing with a limited bottle, only popping the cap when the situation calls. These are the best out there for this summer, but you’d better be quick.
Floris – 71/72 Eau De Parfum
Two titans of men’s style have collaborated on a fragrance that no gentleman should miss out on.
Esteemed shirtmaker Turnbull & Asser, counting customers from Winston Churchill to Prince Charles, have partnered with famed perfumer Floris, founded in 1730 and still family-operated, to capture the essence of both brands inside a bottle.
Named for Turnbull & Asser’s Jermyn Street flagship, it mirrors the quality both labels are known for. The scent is woody and aromatic, but fresh, paying homage to the joint heritage with a crisp opening that has notes of citrus which transforms into a blend of florals and earthier tones at the heart and woody base, echoing the renowned stores’ respective interiors.
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