Words: Holly
Last weekend saw the launch of the much anticipated Johnnie Walker Gold Label Reserve and Rankin search for the next rising star, and where better a location than in the midst of the Venice Film Festival at the Vanity Fair Party?
The world famous photographer and the luxury whisky label have joined forces to find a whole new generation of rising stars – how, might you ask have they set about this challenge? In style, of course, in the form of an especially made photobooth, designed by Rankin himself.
The competition to find the next Rising Star of Europe will see aspiring and talented individuals step inside the photobooth in order to be in with the chance of winning a money-can’t-buy prize. Rankin will personally be selecting the winner, and the lucky person will get to share their legendary moments of celebration with the world, as they star in an online campaign next year for Johnnie Walker Gold Label Reserve. Lasting 6 months in total, expect to see the photobooth pitching up at a number of events across Europe.
Stunning Spanish actress Blanca Suárez and brunette beauty Marie Nasemann wowed at the event last weekend, whilst Gwendoline Christie from Game of Thrones represented Great Britain in effortless style. All were in attendance at the Westin Europa and Regina to view the exclusive exhibition showcasing Rankin’s iconic photography. The beautiful display celebrated legendary moments of both yesterday and today’s talent from the world of film as Johnnie Walker Gold Label Reserve’s European search for a rising star began.
Rankin himself was seen popping in and out of the photobooth throughout the evening with various guests of the exclusive launch, even offering his highly esteemed advice and styling tips to achieve the best photo possible – no doubt imparting invaluable advice.
Rankin said of the event: “Over the years, I’ve been lucky to capture many celebrities on their rise to fame. Now, in collaboration with Johnnie Walker Gold Label Reserve, I’m looking for a new generation of rising stars, who embody the spirit and passion it takes to succeed, in whatever they put their mind to. Putting down the camera, I’ve designed a photobooth which is a new and different way of shooting for me. It’s something I’ve always wanted to do. Through special treatments and lighting, I will capture the celebratory moments of today’s rising stars – I am really looking forward to seeing the results.”
This exciting new project will see the luxury photobooth popping up in bars, clubs and events across Great Britain from September 2014 to February 2015.
For more information visit johnniewalker.com
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