

The most ridiculous job titles that genuinely exist
Words: India Gladstone
We live in a digital world. A world where the job titles that generation Y have on their email signatures are ones our parents have no idea even existed, let’s be honest – they’re still not quite sure what you do. So when will the silliness stop and when will we return to job descriptions that aren’t as pretentious, confusing or straight up idiotic as these?
Community Manager
Really, what does this mean? You manage a community, fine. But which community? Where? And why does it need to be managed?
Social Talent Optimisation Strategist
Social Talent? What’s that? Optimisation Strategist, we’ll give you – only if it’s in reference to actually optimising the website you work for, not your social talent.
Executive Social Media Architect
Pretentious doesn’t even cover this one. You’re a Social Media Manager, and you can’t disguise it as anything else – especially an architect, you’re designing tweets, not buildings.
Community Management Pro
Oh good, you’ve been promoted from Community Manager, congrats. How can you be a pro at managing a community? Isn’t a community meant to be an organic thing that doesn’t really need management? Let alone a management pro?
Social Alchemist
This makes absolutely no sense, none whatsoever.
Head of Interactions
What kind of interactions are you head of? The kind that happen through a good old-fashioned introduction? Do you designate a list of assigned topics at the water cooler? Or snoop on inter-office emails? How can you possibly have someone overlooking the interactions you have at work?
Director of Community
Again with the community. If someone knows exactly how you can direct a community in a work sense, or in any sense at all, I give you direct permission to contact me and fill me in. No really, please do.
Conversation Manager
I have no words. The water cooler police at it again?
Growth Hacker
Are you an internet hacker? Are you going to hack your website to make it grow? Or am I missing something…
Brand Warrior
You’re really just in PR and are paid to promote a brand, right?

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