IWC open up first UK boutique on Bond Street

Following the release of their highly successful Portofino Midsize collection earlier in the year, IWC have further solidified their position as one of the preeminent watch brands in the world, opening their first ever UK boutique in London’s New Bond Street.

Opening less than a week before Christmas Day, the 90 metre squared store is set over two-storeys, and provides a luxurious space for clients to unwind as they admire some of the planet’s finest timepieces.

With two whole floors of retail space, the IWC store will showcase the brand’s full range of luxury watches, including the famed Portofino and Portuguese families. Sitting alongside these will be rarer pieces including a special edition Big Pilot’s Watch Perpetual Calendar as well as the new Portofino Midsize collection.

IWC CEO Georges Kern said, ‘The retail concept we’ve created not only reflects our unique identity but offers an exceptional customer experience. We are looking forward to welcoming our guests at this marvellous location and inviting them to experience IWC’s philosophy of engineering excellence combined with brand values such as craftsmanship, style and innovation”.

Primely located on 138 New Bond Street, the store is a big move for IWC, who have been looking to open up in the UK for quite some time. With its unique interior design and highly knowledgable, personable staff, we have no doubts it will be a roaring success.

For more information, visit IWC’s website by clicking here.