Introducing the Berry Bros. & Rudd Cellar Plan – making investment enjoyable
The best way to invest in wine today
Words: Gentleman's Journal
With over three centuries of history, six Masters of Wine and two Royal Warrants, Berry Bros. & Rudd is an institution like no other. To add to this inimitable wine merchant’s bulging portfolio is the fact it’s been the go-to supplier for the royal family since the reign of King George III and also boasts a clientele which has included Lord Byron, William Pitt the Younger and the Aga Khan. Quite clearly, history and tradition are the underlying linchpins behind the company’s success.
Today, Berry Bros. & Rudd operates within its original location at No. 3 St James’s Street (a place founded in 1698 and is now a venue for wine schools, tastings, lunches and dinners) and also has a purpose built retail space around the corner at 63 Pall Mall, where there’s a world-class range of wine and spirits, a selection available to taste in Enomatic machines and a dedicated Fine Wine Reserve. For the oenophile, a pilgrimage to either of these spots is a bucket list essential.
However, although you may think it’s all drinking and clinking when it comes to wine, you probably haven’t heard that it’s now the safest place to put your cash. Don’t believe us? Let the facts speak. Since 1998, it’s outperformed all other class assets and has always produced positive results in every five-year holding since; in 2017 alone its value soared by 20 per cent; and thanks to the demand-supply imbalance that comes with the nature of the tipple, the price of coveted cases are set to ascend even higher in the following years.
So, if you’re looking to make a safe investment, why not push your pennies towards vino? And, even if you don’t really know your Cabernet Blanc from your Cabernet Franc, then fret not, because with the Cellar Plan by Berry Bros. & Rudd, you’ll be given some sound guidance and advice in a fuss-free way.
To start, all you have to do is set up an account and pay as little as £100 per month into it. Next, select whether you want to drink, invest or a bit of both, and then either let your Account Manager plan purchases on your behalf, or draw on his or her expertise to help strategise about future selections. Finally, once your bottles have been bought, you can ensure they mature in optimum conditions by storing them in the company’s temperature- and humidity-controlled bonded warehouses.
Furthermore, for those who are ready to sell on their cases (or, if you simply want a better understanding of the market), then all you have to do is use Berry Bros. & Rudd’s own broking platform, BBX – the world’s most exclusive and fine wine marketplace where you’ll have access to a rich and varied treasure trove of mature fine wines.
And, if these features and premium services haven’t convinced you to join the Cellar Plan yet, you may be swayed by the fact you’ll be gifted a free case when you spend £250 or more every month. If that won’t win over your inner connoisseur, then we don’t know what will.
To discover more about investing in wine, and the options available through the Berry Bros. & Rudd Cellar Plan, why not join us on 28th March at the company’s famous Pickering Cellar at No. 3 St James’s Street? To register your interest and for further details, please email BBR Fine Wine: finewine@bbr.com
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