

Introducing dunhill’s new digital home
Words: India Gladstone

dunhill yesterday widened its reach for customers around the world via the launch of e-commerce and its new website. This change with deepen the brand experience via the launch of their new editorial platform, The Club.
dunhill is a brand enriched with history, with 120 years of timeless heritage behind them, and the brand now hopes to bring to life the rich history of the house via a dynamic digital platform on its brand new website. This will allow customers an in-depth look into dunhill’s unique legacy, design and exquisitely crafted products through fresh editorial content and video content.
dunhill has 3 Homes – London’s Bourdon House, Tokyo’s Ginza and Shanghai’s Twin Villas – and the website has been designed with the Homes concept in mind, embodying exceptional values of service and quality, at home or via a mobile device. The website has been designed as fully a functioning website for both mobile and desktop versions, reflecting the evolving habits of customers globally. The site is powered by YOOX NET-A-PORTER GROUP, offering a complete solution that includes the design and development of the create concept, the flexible technological platform, a highly innovative design interface, global logistics and many years of experience in internet retail.
Visit dunhill here, and the online store is accessible in seven different languages across 101 territories.