Introducing dunhill’s new digital home
Words: India Gladstone
dunhill yesterday widened its reach for customers around the world via the launch of e-commerce and its new website. This change with deepen the brand experience via the launch of their new editorial platform, The Club.
dunhill is a brand enriched with history, with 120 years of timeless heritage behind them, and the brand now hopes to bring to life the rich history of the house via a dynamic digital platform on its brand new website. This will allow customers an in-depth look into dunhill’s unique legacy, design and exquisitely crafted products through fresh editorial content and video content.
dunhill has 3 Homes – London’s Bourdon House, Tokyo’s Ginza and Shanghai’s Twin Villas – and the website has been designed with the Homes concept in mind, embodying exceptional values of service and quality, at home or via a mobile device. The website has been designed as fully a functioning website for both mobile and desktop versions, reflecting the evolving habits of customers globally. The site is powered by YOOX NET-A-PORTER GROUP, offering a complete solution that includes the design and development of the create concept, the flexible technological platform, a highly innovative design interface, global logistics and many years of experience in internet retail.
Visit dunhill here, and the online store is accessible in seven different languages across 101 territories.
Become a Gentleman’s Journal Member?
Like the Gentleman’s Journal? Why not join the Clubhouse, a special kind of private club where members receive offers and experiences from hand-picked, premium brands. You will also receive invites to exclusive events, the quarterly print magazine delivered directly to your door and your own membership card.