Lightning in a bottle: How Jay-Z and Diddy became this century’s greatest booze barons

Lightning in a bottle: How Jay-Z and Diddy became this century’s greatest booze barons

Celebrity spirits are nothing new - but two men have taken it to another level

Words: Gentleman's Journal

On the 18th February 2018, a waitress at a Manhattan nightclub posted a photo of a credit card receipt on her Snapchat feed. The bill in question was the last dispatch from a night of revelry between a few close friends and colleagues — an impulsive, celebratory jaunt that had seen them zig-zag across Manhattan, shuttling between hyper-fashionable sharing plate joints, Midtown power restaurants and fashion set Mezcalerias in a motorcade of blacked out saloons. $13,000 at Zuma. $9,000 at Made in Mexico. And finally, at Playroom — a neon-lit hip hop club uptown on 10th Avenue — a casual $91,135.00 (tip included).

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