Why House of Decant is the go-to drinks expert for collectors, connoisseurs and investors

More than an online retailer, this multi-faceted platform offers specialist insight and singular experiences that dive into the world of wine and spirits

Words: Gentleman's Journal

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These days, it feels as though the world of fine wine and collectable spirits is a relentless gold rush. The market, as a result, has grown exponentially in past years, and it can often feel like an overwhelming space to navigate even for the seasoned enthusiast. The sales jargon can be misleading, the offerings sometimes stale. Decant Group, a global brand comprising several specialist Houses, aims to provide a trusted and tailored experience when it comes to investment, consumption and production.

There’s Decant Index, an easy-to-use digital marketplace, as well as Decant Ventures, the company’s department that focuses on funding and supporting emerging talent. Meanwhile, House of Decant, the premier retail arm of the venture, aims to offer its customers a singular experience when it comes to acquiring libations. Consider it as a sort of well-connected friend who’s always willing to let you know about the best bottle for your cabinet.

“More than just an e-commerce business, it’s a place for genuine discovery”, says managing director Chris Seddon. “It’s like stepping into a sophisticated townhouse, only a digital format whereby you’re served by the best concierges in wine and spirits.”

When it comes to the goods on offer, users will be able to find a curated collection of bottles – including juicy merlots and crisp rieslings, rare blends and golden rums from the Caribbean.

To elevate the experience further, the platform also features a House Notes section, which is packed with comprehensive, insightful features about the industry, including a history on blended whisky, and a guide to Scotland’s must-visit distilleries. Moreover, for its Insider series, House of Decant visited the homes of all its key distillery partners – including Ardbeg and Jura – to capture the expertise and craft that goes into each cask.

You can also read expert reviews and ratings by House of Decant’s internal specialists, who’ll also tell you what they’re drinking this week, reveal the stories behind your favourite bottles and provide tips such as which forgotten spirits might be making their way back into fashion.

Moreover, experiences are a key component of the brand, with members being offered special benefits such as tastings at 105 Piccadilly and private wine and distillery tours across the globe. Past events have included a launch party on Chiltern Street, Marylebone, where martinis and margaritas flowed liberally, as well as an evening at the legendary Tramp nightclub.

Part store, part expert scoop, part experience – House of Decant is the wine source perfect for the collector, the investor and the casual pourer.