Have we reached peak Salt Bae?

“Empires,” says the Canadian professor Gad Saad, “implode from within due to their own excesses”. So it went with the fall of Rome, and so it could with the mighty empire of Salt Bae, the Turkish meat despot who rules over a landmass so large the sun never sets on it. Nusret Gökçe, whose round sunglasses and camp salt sprinkling technique catapulted him to viral success in 2017, now owns 20 branches of his Nusr-Et steak houses and burger restaurants in the US, the UK, the UAE, Qatar, Saudi Arabia, Greece, and his native Turkey.