Words: Zak Maoui
In association with:
Gifting at Christmas is, for many people, an impossible task. What do you get the man who has everything? How do you please the woman in your life? Well, as they say, good things come in small packages and nothing is as good to open on Christmas Day as a sharp new watch.
Hamilton, the Swiss manufacturer, has curated a slick roster of watches for him and for her (or for whoever you think each watch may suit) as part of its latest "Happy Holidays. Wherever You Are” campaign. The campaign is set against a snowy backdrop, and focuses on a mountain cabin, wherein five distinct personas are brought together, much like most family festive periods. Each of these characters is defined by their personal taste, and in turn, the Hamilton watch they wear reflects this. In short, it's gift shopping made easy, because the watches on display cater for anyone deserving in your life.
To help you out with your gift giving, Hamilton has paired up its pre-existing watches, which each boast a sense of timelessness, with a quintet of stereotypical, fictional characters. For the Explorer, it's a practical Khaki Field Expedition with a striking blue dial, NATO strap and hour and minute hands cast in Super-LumiNova, and second hands with Super-LumiNova tip. The Trendsetter's taste is characterised by the futuristic PSR 74, and is inspired by Hamilton’s iconic Pulsar Cushion from 1974. The gold timepiece comes with a digital display combining reflective LCD and emissive OLED technologies with the date function.
The Businesswoman gets the refined stainless steel Jazzmaster Performer 34mm, which is minimal in taste and features a butterfly clip. The Pilot wears the Khaki Aviation Pilot 42mm with a green dial and brown leather strap, and the Rocker gets the legendary Ventura, the world's first electric watch, powered by a battery, and famously worn by Elvis Presley.
This festive season, leave it to Hamilton to find the gift for that loved one. Check out more at hamiltonwatch.com
Want more gift ideas? Check out the Gentleman's Journal guide of the best watches to buy right now
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