Gisele Bündchen defies critics in advert for Under Armour

Gisele Bündchen defies critics in advert for Under Armour

One of our past women of the week, Gisele Bundchen, has taken a stand against her critics on social media in an advert released by Under Armour. The video has clocked up nearly 2 million YouTube views since being uploaded onto Under Armour’s channel 4 days ago and shows the Brazilian supermodel working a punch bag with head height kicks and body shots. It’s an athletic performance by the Victoria’s Secret runway walker and a strong marketing move by Under Armour as they look to move into the luxury market.

Become a Gentleman’s Journal Member?

Become a Gentleman’s Journal Member?

Like the Gentleman’s Journal? Why not join the Clubhouse, a special kind of private club where members receive offers and experiences from hand-picked, premium brands. You will also receive invites to exclusive events, the quarterly print magazine delivered directly to your door and your own membership card.

Click here to find out more

Further reading