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Giorgio Armani’s SS18 collection is simple yet sophisticated
In Milan, the 'wise and serene' designer shares his vast new range
With more than three decades of cutting sartorial swathes through – and commanding respect from – the fashion industries and luxury business, Giorgio Armani has continued his reign over the fashion world with a truly international collection.
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During Milan fashion week, Armani showcased almost one hundred different looks on the runway, all models in front of a production screen that simply stated: ‘Made in Armani’. And that’s as simple a statement as the designer needs to display his dedication, and pure approach to the craft.
Giorgio Armani has continued his reign over the fashion world with a truly international collection
Entirely dedication, Armani’s new range follows no rules but his own, and openly discards any fleeting trends or current quirks within the industry. A personal sense of style pervaded the SS18 collection, and resembled the man himself, who has – throughout the years – been described as wise, serene and comfortable, and is famed for his unerring passion for travel.
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From classic Italian-style suiting to oriental button-down shirting and preppy bomber jackets, this vast and characterful collection offers something for every man, whoever – or indeed wherever – he may be.
The shapes were simple; tailoring was double breasted or single buttoned, but always lightweight, paired with trousers that just grazed the ankles in a true ode to his Italian heritage. Flashes of silver in the form of jackets spruced up a classically tonal range filled with light greys, navies and camel – subtle sophististication to enhance your sartorial standing during the coming summer months.
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Giorgio Armani displayed on the large scale that he can create everything that the modern man could possibly need to complete his spring summer wardrobe. But, with simple, incredibly well-crafted pieces, these are not fleeting investments. Instead, these statement and layering pieces alike will seamlessly pair with future collections – proving that Armani is a man with a vision.
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