Gagà Laboratorio taps Alessandro Ristori to co-design its latest marvel
Gagà Laboratorio, the subsidiary of the renowned Italian watch brand Gagà Milano, has linked up with the singer Alessandro Ristori to create a brand new teal-faced Labormatic Cinquanta
Words: Zak Maoui
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Gagà Laboratorio is a spin-off brand from the esteemed Italian label, Gagà Milano, which has been working hard to shape the luxury watchmaking industry since its inception in 2012 with its special edition, uniquely aesthetic watches. Laboratorio, which like Milano is owned by Mr. Ruben Tomella, is the innovative younger bother that is doing things a little differently.
Joined by Mo Coppoletta, the Art Director of Gagà Laboratorio and the watch connoisseur behind watches like the Bulgari Octo Finissimo special series featuring motifs of Asian tattooing, Tomella wanted to build a new watchmaking brand that had a distinctive stylistic line.
Take for instance its newest watch, the Labormatic Cinquanta. Designed in partnership with Italian singer Alessandro Ristori, who has spent a lifetime on stage and is seen as the prince of La Dolce Vita (Gagà refers to the Dandy or gentlemen-like lifestyle of Italians in the 1920s and 1930s, so this is apt), the Labormatic Cinquanta watch is visually unlike anything else out there. The model is presented in a complex multi-part case of stainless steel measuring 42mm diameter, which features a curved sapphire crystal on both the front and the rear.
The dial itself is what's so unique about this timepiece, and exceptional detail has gone in to the architecture of it. It has a digital hour and analog minutes indication paired with a central disc for the seconds, which in short doesn't resemble your typical watch. It's perfectly circular in design, and sets Gagà Laboratorio aside as a watch brand to observe. Inside it's powered by an automatic movement by the prestigious Manufacture La Joux-Perret, while it sits on a handsome, hand-made leather strap.
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