Ettinger go Grey: Introducing the new range
The British luxury leather accessories brand launch a new Grey colour
Words: Gentleman's Journal
Grey is the new black – or so say Ettinger. The luxury British accessory brand, who have achieved worldwide acclaim for the design and craftsmanship of their leather goods, have introduced a bold new collection in a bold new colour: Ettinger grey. Giving a new, contemporary twist to the brand’s fine classics, the fresh colour complements and marries perfectly with the interior London Tan of the products – and has been introduced for a very royal reason.
In 1996, the calibre of Ettinger’s manufacturing was recognised by members of the Royal Family when the brand were granted a Royal Warrant to HRH The Prince of Wales. This honour gave Ettinger the right to carry the Prince of Wales Cipher of three feathers on all of their products. And, although the traditional green long grain lather they use for his special collections isn’t used for any other products, the 20th anniversary of the Royal Warrant was still deemed worth celebrating.
As having a Royal Warrant is a great privilege, the colour had to be just right – and a lengthy development and clever use of colour ensured that the new Grey was introduced with a clarity and quality to rival all other goods in the iconic and best-selling Bride Hide Collection. Available to buy in retail and on-line now, the new grey adds to the eight current colour choices in the Bride Hide Collection – Black, Nut, Havana, Red, Green, Navy, Petrol Blue and London Tan.
Now nine-strong, all products feature the smooth bridle hide leather on the outside, and Ettinger’s signature London Tan panel leather linings on the inside. Arguably, the grey marries better with this London Tan hue than all others – and you can now buy products from billfolds and coat wallets to money clip wallets and shoe horns in the colour.
“As we become increasingly known for our clever use of colour, we thought it only fitting to celebrate this significant anniversary with the launch of a new colour in our best-selling collection,” said Robert Ettinger, CEO of the heritage brand. “The grey is both contemporary yet classic and we hope, therefore, will appeal to both our existing and new customers.”
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