Gear -- 10 days ago
Words: Gentleman's Journal
What better way to launch London Collections:Men and the Jimmy Choo Menswear collection than at No.5 Hertford Street, also known as the members club Loulou’s.
Upon entering the party, you were handed a poker chip to get you started on the Roulette tables downstairs echoing the Mayfair playboy personality at the heart of the Jimmy Choo man. The tables were surrounded by the beautiful and glamorous attendees of the evening. Just a handful of the star studded guests included olympic gymnast Louis Smith, ladies heart throb David Gandy, actor Samuel L. Jackson and TV host Graham Norton.
Champagne flowing, delicious canapés to tease those tastebuds and great music from DJ Mark Ronson; Esquire served up all the ingredients for a truly great start to LC:M. All this was accompanied by the elegantly placed Jimmy Choo SS14 collection in discreet yet carefully lit glass boxes around the venue each housing mens shoes and ladies wallets and bags.
“We are very excited to be showing our SS14 men’s collection as part of London Collections: Men and to be partnering with Esquire to host the opening night party. It is a great kick off to what I think will be an eventful week for London.” Sandra Choi, Creative Director, Jimmy Choo.
“Esquire is delighted to host the opening night party to the London Collections: Men for the third season in a row, and to be partnering again with our friends at Jimmy Choo. London is the most cutting edge city in the world for men’s style, and we are thrilled to be in the thick of it.” Alex Bilmes, Editor, Esquire.
Read more about the Jimmy Choo SS14 Collection: Click Here
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