Enter the Metaverse

Enter the Metaverse

Inside Facebook’s pivot to the creation of the Metaverse. What does this mean for the future of the company — and is it just a ploy to distract us from its shady dealings?

Words: Tom Ward

Perhaps in an attempt to rebrand following its recent controversy, Mark Zuckerberg announced this week that Facebook would change its name to Meta. Announcing the switch during the company’s ‘Connect’ event Zuckerberg said “Together, we can finally put people at the centre of our technology. And together, we can unlock a massively bigger creator economy.” He added that the name Meta better reflects “Who we are and what we hope to build.”

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