Decant Group: The ultimate destination for collectors and curious drinkers

Words: Gentleman's Journal

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As the world of wine and spirits evolves and expands, it can be somewhat bewildering to even know where to begin – as an investor, collector, producer or merely a drinks enthusiast. That’s where Decant Group comes in. The company, which consists of several specialised houses each focusing on a unique niche, is attempting to demystify the drinks industry by offering tailored and trusted services in investment, consumption and production – all under one global brand.

In just five short years, Decant Group has become a notable force in the collectables world, having traded over £100 million, with over 43,000 members on its collectables platform, Decant Index. This reveals increasingly widespread interest in spirit-based collectables as an alternative to conventional investments.

Decant Group CEO Alistair Moncrief says, “Being the new company on the block, we knew we had to be different. We have invested seven figures in technology ensuring our customer experience is at the forefront of what we do. Sub par user experiences are simply no longer acceptable when customers are entering into a new market, we believe our success has come from the fact we understand what the customer expects to see and how they want to be spoken to.”

Unlike other whisky collectable companies, Decant Group have chosen not to go down the fractional route. As Moncrief noted, "We do not believe a physical asset such as wine and spirits should be split into fractions with multiple owners of the same asset. This is why we opted to ensure we only sell single assets to single individuals on our platform, but in order to keep the barrier to entry affordable we needed to make sure we had an in-depth catalog of assets to offer our users."

When in London, make the most of Decant Group's offering by swinging by its office and tasting room at 105 Piccadilly. Boasting a House Lounge Bar and a separate tasting suite designed for client events, the space offers the perfect setting for gatherings, tastings and networking.

Billing itself as “the home of drinks, with emphasis on the home”, House of Decant serves as a worldly and well-connected friend with an enviable wine collection. The premier online retailer brings drinks lovers an expertly curated selection of fine beverages, including beloved classics, hidden gems and exciting new finds. Use the platform to discover expert reviews, ratings and recommendations from House of Decant’s in-house specialists, and learn the stories behind your favourite bottles.

Managing Director of House of Decant Chris Seddon says, "More than just an ecommerce business, it's a place for genuine discovery which is brought to life through features on producers, distilleries and travel experiences. It's like stepping into a sophisticated townhouse, only a digital format whereby your served by the best in concierges delivering you everything you need in wine and spirits."

Decant Index is a secure and easy-to-use digital marketplace and app where collectors and investors can buy, sell and trade wine and spirits – regardless of whether they have purchased through Decant. The platform offers a comprehensive dashboard for your collection, enabling you to view the entire collection in one place, while keeping up-to-date with the most recent drinks data and pricing.

The coming years will see the company put substantial resources into digital tools to improve investor and collector experience, creating systems that deliver clear market insights.

"The digital marketplace is a momentous step forward in making whisky collectables more accessible," says Moncrieff, CEO of Decant Group. "We have implemented advanced technology to create a platform that simplifies the purchase process while delivering real-time data and portfolio insights to clients."

Decant Ventures is Decant Group’s arm for nurturing innovation and empowering emerging talent within the drinks industry. By strategically acquiring and investing in fast-growing Small and Medium-sized Enterprises (SMEs), Decant Ventures provides essential funding, as well as a platform for these companies to thrive. It also creates its own brands, helping to grow the drinks market and enrich it with high quality offerings.

Taking fine beverage investment and ownership to the next level, Decant Bond offers secure asset storage for clients’s wines and spirits. Its warehouses in Alloa, Scotland, are equipped with advanced technology that continuously monitors the movement of your assets and provides full management access and support. Clients are also offered exclusive access to the warehouses.

For more from the world of drinks, discover the winners of our 2025 Drinks Awards...

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