David Gandy and Jack Guinness attend the Barbour AW19 presentation

At London Men’s Fashion Week, the models were joined by Greg James and Jim Chapman in Lancaster House

Barbour is 125-years-old. That means, since John Barbour set up his first store in South Shields, the British brand have been keeping outdoorsmen warm, seafarers dry and customers stylish for well over a century.

And, to celebrate, Barbour has launched the Icons Re-Engineered collection, a limited-edition range of iconic jackets for men and women that have featured large in the history of Barbour.

Yesterday, in the beautiful setting of Lancaster House, the brand showed off the collection — classic pieces updated into a contemporary style steeped in Barbour heritage. All of the jackets took the distinctive Dress Gordon lining, popular in Barbour jackets in the 1980s and each also comes with a collectable 125 anniversary pin.

Helen Barbour, representing the Barbour family, was joined at the presentation by both VIPs and fashion insiders including the likes of David Gandy, Greg James, Jim Chapman, Toby Huntington-Whitely, Jack Guinness, James McVey, Craig McGinlay and Plan B. A five-minute brand film has been created by the Ridley Scott Creative Group was also previewed at the seasonal presentation.