The Coolest Japanese Brands You’ve Never Heard Of
Words: Alex Woodhall
Japan has quickly become a hub for wearable, distinct fashion, particularly for men. A number of brands are blending Western styles with the Japanese penchant for artisanal craft and a touch of signature Asian style, producing strong pieces that can bring a punch to your wardrobe. Here are 5 brands from the Land of the Rising Sun that you need to know about…
NEIGHBOURHOOD, , Just 20 years old, Neighbourhood’s founder Shinsuke Takizawa was a keen motorcycle enthusiast and took huge inspiration from the relating American movement and culture. Combining these roots with a desire for excellent craftsmanship and luxury materials, Neighbourhood produces some beautiful casualwear pieces that are often not short on statement.
Visit the Neighbourhood website here
JUNYA WATANABE, Having worked as a protégé to Comme Des Garçon maestro Rei Kawakubo, the Japanese designer started his own eponymous menswear line in 2001. Radically reworking classics with bold, innovative, avant-garde touches, Junya Watanabe is at the cutting edge, amalgamating technological advances with superb, individual design.
Junya Watanabe is stocked at END
VISVIM, , A cult name in Western style, the brainchild of designer Hiroki Nakamura started off as just footwear at the turn of the millennium but has now expanded into a fully-fledged clothing line. With strict quality control and a commitment to ethical manufacturing means all their clothes are of the highest calibre; the aesthetic is an original take on strong Americana influences.
Visit the Visvim website here
BLUE BLUE JAPAN, , Started in 1993, Blue Blue Japan are known for their high quality denim. Using only traditional dying methods and craft skills, each piece from Blue Blue uses natural Japanese indigo so each piece ages uniquely. After buying your denim from here, you’ll struggle to wear anyone else’s.
Blue Blue Japan is stocked at Unionmade Goods
BEAMS PLUS, , The menswear line of Japanese brand Beams. The range nods to strong workwear and is heavy on rugged garments with a refined twist; think hardwearing soft tailoring and heritage Ivy-League classics. Having established itself as a significant retail force in the East, Beams’ American influenced clothing should be on your radar from here on in.
Visit the Beams website here
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