Words: Violet
Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, has announced a multi-year agreement that unites two of the most iconic brands in Formula One racing, creating Williams Martini Racing.
The iconic Martini Racing stripes will adorn the new Williams Mercedes FW36 race car that will make its race debut on March 16 in Melbourne, Australia, kicking off the 2014 F1 season. With drivers Felipe Massa and Valtteri Bottas steering the on-track performance for Williams Racing.
The brand’s longstanding relationship with motorsport and rich history of both sponsorship and participation in worldwide sporting events began in 1968 with the creation of Martini Racing.
With the brand’s return to Formula One, they will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond so that a new generation will fall in love with the gioia di vivere (the Italian “joy of living”) that Martini brings to the world.
For more information, visit www.martini.com and www.williamsmartiniracing.com.
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