Style -- 1 day ago
Campaign of the Week: Gieves & Hawkes SS15
Words: Alex Woodhall
Esteemed tailors and occupants of number 1 Saville Row, Gieves & Hawkes never fail to impress us with their collections. This coming season’s offering is of course no different and stunningly true to form as they continue under Jason Basmajian’s creative direction.
The campaign, entitled Coastal Reflection, is the perfect embodiment of the mood of spring and, particularly, summer. Tailoring, handmade in Britain, naturally, is light in tone and texture, awash with softer shades and duskier monochromes. Whilst the blazers have been updated with a stylishly discreet boating stripe, a hint at the house’s maritime history.
The fabrics used throughout are rooted in luxury, from wool-silk yarns and crocodile to Irish linen, Gieves and Hawkes’ commitment to excellence is characteristically unrelenting.
Casualwear is just as much of a fixture as the tailoring, with the same inherent care and attention to detail taken to craft more relaxed separates. The outerwear is exceptional, striking a practical yet stylish tone with waterproof peacoats and duffles. The motorcycle jacket is re-imagined in a standout, luxurious light-blue suede, a must for any man’s off-duty ensemble this coming spring. The English-made knitwear is catered to the seasonal clime, silk, linen and cotton-blends ready to ward off a summer breeze. The silk-cashmere knits feature the occasional stripe, reflecting the collection’s nautical nature.
Accessories appear prominently, weekend bags, totes, folios, footwear and opticals accompany the clothing; all suitably on-point and the perfect companions to the impeccably cut collection.
The campaign is accompanied by a soon to be released cinematic short film, featuring Harvey Newton-Haydon, Matt Holt and Tom Warren with original music by PALACE.
For more information, click here to visit the Gieves & Hawkes website.
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