Brace, Brace! The turbulent times of British Airways

Brace, Brace! The turbulent times of British Airways

British Airways has endured a rocky few years. Can a new CEO help re-route the troubled airline on a flight plan back to profitability?

Words: Tom Ward

Alex Cruz, the man who has captained British Airways through possibly the worst period in the company’s history, announced this week that he would be stepping down from his role as CEO. The news comes after a string of misfortunes on Cruz’s watch, none of which has been helped by the coronavirus pandemic.

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