

Words: Vincent Lim
He started life in a humble council flat but now Lord Sugar represents the embodiment of a true entrepreneur; he’s bought his own football club, Tottenham Hotspurs, been named as a Labour peer and built a multi-million pound company from the ground up. All ambitious and aspirational gentlemen would do well to listen to his priceless gems of advice.
“If you take care of your character, your reputation will take care of itself.”

“Once you decide to work for yourself, you never go back to work for somebody else”.

“I can tell you where every screw, nut and bolt is in my company. I know everything [in my business]. Never, ever, underestimate me.”

“Love what you do and do what you love, otherwise you will become unhappy and self-defeating.”

“Learn from your mistakes, only work with people who share your vision and culture and most importantly, focus on your customer”.
